Specifically, we discuss email validation, why it is important, how it works, how to check for the domain and IP address on spam lists, and what to do if they are found.
Email marketing is a well-liked Internet communication method. When compared to other Internet marketing tools, it has the greatest conversion rate. Marketing Insider estimates that 59% of B2B marketers think email distribution is the most effective way to boost income. Email marketing’s benefits include quick and direct contact with prospective consumers, low implementation costs, automation, and a rise in targeted subscriber behaviors and brand loyalty.
Companies, on the other hand, have to deal with the issue of their emails being tagged as spam, which damages their image as a reliable source of information. Spam and blacklists may prohibit you from using email marketing in the future if you don’t protect your domain and IP addresses from them.
Reasons for ending up in the spam folders:
- Many of the email contacts in the database are invalid.
- Many external resources, including questionable ones, are referenced throughout the letter.
- There are several spammy terms, exclamation marks, and capital letters in the body of the email.
- Mail servers are wary of this domain since it is new and has no established reputation.
- When the letter’s subject line has nothing to do with the letter’s content, it’s considered spam by recipients.
- You have entered an error in the DNS records for the domain, which will be used to send mail.
Why is it necessary to validate emails?
- Getting a fresh, current clientele.
- Increasing the likelihood of your message not ending up in the spam bin.
- Ensuring the mailbox (or domain) can be relied upon.
- Increasing the proportion of deliveries that are made.
As needed to shield themselves against incorrect customer database addresses, 85% of US businesses employ email-validator programs. They’re always making sure the data is up to date and adding to the emailing databases. Investing pays off handsomely because of this. Campaign Monitor estimates that for every dollar spent on mailings in 2016, the return was $44.
How often should databases be validated?
It’s critical to keep the email database up to date and error-free. The frequency of cleaning the database depends on its size, but it should be done at least once every six months. As the database grows, the more frequently it will need to be verified since it is more likely to include incorrect email addresses, so an email validation tool might be a good idea.
What are the dangers of a poor database?
Mail delivery to the inbox is restricted if there are too many incorrect addresses and complaints. More than 5% of errors in an email increase the likelihood of it being labeled spam. A mailbox has the ability to refuse letters outright. As a result, it’s critical to keep an eye on the error rate. For example, Yahoo and Rocketmail have a 10% restriction on sending to non-existent addresses. It is preferable if the spam folder entry rate is kept to a minimum of 0.1 percent. Some postal providers, on the other hand, allow a 0.3% fee.